Together with a team he now presents a solution initiative that includes the ICE CLIMATE ACADEMY, a unique concept for those striving to be at the cutting edge of development and deliver the solutions required for a fossil-fuel-free future. Some of the world’s foremost experts tailor solutions directly for companies, profitable for both the operations and society on a whole.
“The knowledge and technology already exist”, says Dennis Pamlin. Over the past ten years he has worked with global environmental issues and corporate responsibility for WWF, as well as other organizations. Today, Dennis Pamlin is also involved in ICEHOTEL and its climate investment. One of the world’s most famous hotels is consciously investing in becoming Co2-negative (Climate positive) already by 2015. The plan is to produce more energy than what the company consumes while making the complete transition to renewable energy sources such as wind, water, solar and bio-energy.
ICEHOTEL will not only create sustainable energy solutions for the company alone, but also for Jukkasjärvi. In this way, ICEHOTEL represents much of what Dennis Pamlin already personifies – spirit of entrepreneurship, social responsibility and a strong will to turn problems into possibilities.
”If you can succeed 200 km north of the Arctic Circle with its lengthy periods of darkness and extreme cold, well, then you show at the same time that anything is possible – even where at first glance it seems almost impossible.”
One key part of the new solution initiative ICE CLIMATE ACADEMY that offers a four days programme that helps companies take strategic steps towards becoming a winner in a low carbon economy. The tailor-made approach makes it possible to start work before the Academy with an assessment of operations, products, market and competitors, and also to continue until concrete results are achieved months after the Academy is over.
All companies are different and the programme will be developed in dialogue with the participants. After that, the participants meet in Jukkasjärvi, together with the very best within environment, technology and innovation, to tailor a programme and develop the environmental strategies most appropriate for just that specific company.
ICE CLIMATE ACADEMY will unite sales, profit, innovation and environmental thinking. “When IKEA and Philips sell energy efficient lights, they not only decrease their own emissions, but also help their customers to live climate smart. When Ericsson and China Mobile contribute to more video often results in a reduction in both commuting and the need for office space.”
In the future, investments, regulations and consumption will look very different. Already today, the majority of consumers are willing to pay more for a product if it has a lower climate impact.“If we look at the new markets, we see great possibilities to create future incomes and profits”, says Pamlin. ”I usually quote the saying: ’The best way to predict the future is to try to be a part of creating it’. This is going to be a challenging and fantastic journey.”
The ICE CLIMATE ACADEMY is supported by corporate partners such as Geodis Wilson and Philips. For more information contact yngve@icehotel.com