The last 15 years the ICEBAR-concept has celebrated its success by serving refreshing cocktails in unique surroundings created from ice from the Torne River. The flow of ice from the majestic river has found its way to ICEBAR’s all over the world – now the concept has taken a step further with ICEBAR by ICEHOTEL. And the coolest drum solo ever.
The first instalment of the new ICEBAR by ICEHOTEL concept has been launched in Copenhagen and is titled ‘Purity with a Twist.’ ICEBAR CPH by ICEHOTEL reproduces the sensation, the atmosphere and the style of ICEHOTEL in Jukkasjärvi - in the middle of Copenhagen.
'Purity with a Twist' respectfully allows the Jukkasjärvi ice to speak for itself, with words that highlight all of its fascinating and twisted glory. As with the Torne River itself, a journey through this space is a winding road with its own twists and turns - where the visitor will encounter several surprises along the way.
Before the launch, a viral featuring the drummer Robert “Robban” Eriksson from Hellacopters smashing a drum set made of ice was released. A clip that has reached about a half a million views on Youtube – and counting.