ABSOLUT ICEBAR
In 1994, the founders of ICEHOTEL in Jukkasjärvi built a small bar at the hotel. Everything from the counter to the furniture was made from Torne River ice. Even ice glasses would be thought up just a few years later.
To create buzz around the world’s first ICEBAR, a press release was sent to international media along with a photograph. Newsweek Magazine thought it was so worthwhile that they designated the small bar in Swedish Lapland “Bar of the Year”. Two years later the Absolut Company contacted ICEHOTEL and a more than 15-year-long collaboration started.
The first ABSOLUT ICEBAR came about in 1996 and was promoted by the famous ABSOLUT VERSAÇE campaign – photographed in Jukkasjärvi by Herb Ritts with supermodels Kate Moss, Naomi Campbell and Marcus Schenkenberg. Since then, over 50 temporary ICE BARs have been built around the world, even in the baking-hot Niger desert.
ICEHOTEL partners with ABSOLUT in opening ABSOLUT ICEBARs around the globe and are looking into new exiting locations at the moment.
Today, there is an ABSOLUT ICEBAR in Jukkasjärvi, Stockholm and London.