ABSOLUT ICEBAR
In 1994, the founders of ICEHOTEL in Jukkasjärvi built a small bar at the hotel. Everything from the counter to the furniture was made from Torne River ice. Even ice glasses would be thought up just a few years later.
To create buzz around the world’s first ICEBAR, a press release was sent to international media along with a photograph. Newsweek Magazine thought it was so worthwhile that they designated the small bar in Swedish Lapland “Bar of the Year”. Two years later the Absolut Company contacted ICEHOTEL and a more than 15-year-long collaboration started.
The first ABSOLUT ICEBAR came about in 1996 and was promoted by the famous ABSOLUT VERSAÇE campaign – photographed in Jukkasjärvi by Herb Ritts with supermodels Kate Moss, Naomi Campbell and Marcus Schenkenberg.
Today, you can visit the one and only ABSOLUT ICEBAR in Jukkasjärvi.